Nearly one year after former Congressman Jeffrey Martin Landry had been elected as the Attorney General and less than two weeks after Donald Trump won a stunning upset over Hillary Clinton, Landry saw a business opportunity.
On Monday, Nov. 21, 2016, J.M. Landry and Associates, his solely-held consulting company, filed to trademark a Trump-inspired clothing line of “t-shirts, sweatshirts, tank tops, shirts, pants, trousers, shorts, jackets, pullovers, socks, footwear, hats, swimwear, baby clothing (namely, one piece garments), children’s t-shirts,” from his office at the Region’s Bank building in New Iberia, which, incidentally, is the same location listed for his law firm.
According to his personal financial disclosure statements from 2015, Landry made between $50,000-$99,999 from his consulting company that year. 2016 disclosures are not yet available online.
Landry wanted to strike while the iron was hot, so he trademarked the slogan “Make Christmas Great Again,” a brazen appropriation of Donald Trump’s trademarked campaign slogan “Make America Great Again.”
If his trademark is approved (the one and only trademark for which his firm has ever sought), the Attorney General of Louisiana could make a private fortune selling cheap clothes with a slogan he shamelessly appropriated from the current President of the United States, profiting from a sacred religious holiday that many Christians believe to be under attack by people who, like Landry, denigrate their faith by marginalizing the life of Jesus Christ like it’s merely a consumer product.
The newest battlefront in the so-called War Against Christmas isn’t political correctness; it’s naked political greed.