Facts About the Louisiana Film Industry Reply

A report posted on the Louisiana Film and Television Commission’s website:

Economics Research Associates Report: Trends in Film, Music and Digital Media

Key Economic Impact Findings for Louisiana Film Industry

In 2006, Louisiana Economic Development retained Economics Research Associates (ERA) to evaluate:
1. Current film and music industry trends
2. Estimated impacts of the states film incentive program
3. Prospects for moving the states film and music industry initiatives to the next level of economic development

ERAs report revealed the following key findings about the states film industry:

Employment in Louisiana’s film industry has grown 23 percent per year since 2001 the highest in the nation.

The Louisiana industry supported 5,437 jobs in 2003. By 2005, an additional 13,445 jobs were created.

Wages have increased more than 31 percent each year.

In the United States, Louisiana ranks third in the number of films produced. This is the result of the state’s incentives programs geared to the industry.

Louisiana’s film industry total output multiplier is 1.85, which means every $1 invested generates $1.85 for the economy. This puts the film industry in the top quarter of all industries and does not reflect indirect or residual benefits like hotels, food and retail purchases.

In 2003, film spending added $7.4 million to the state economy in the form of wages, profits, sales taxes, etc. In 2005, this rose to nearly $344 million.

In the near future, Louisiana should meet the infrastructure needs demanded by the increased growth.

Billion Dollar Movie Studio Planned in Baton Rouge 4

According to today’s issue of the Baton Rouge Advocate, R.W. Day, a real estate developer, is in the beginning stages of developing a $1.6 billion mixed-use development to be anchored by a $955 million (okay, not quite $1 billion) movie studio on O’Neal Lane and Interstate 12 in Baton Rouge.

PJ Production Magazine lists Louisiana as the best place to film a movie outside of Hollywood, and it looks as though people are taking notice. Incentive packages throughout Louisiana, particularly in Shreveport and New Orleans, have attracted a string of big-budget, star-studded Hollywood films.

(Incidentally, earlier this week, TMZ reported that Academy-Award winning actress Diane Keaton was spotted shopping in her curlers in Shreveport. Ms. Keaton was apparently taking a break from filming the upcoming film “Mad Money,” also starring Queen Latifah and Katie Holmes).

The project in Baton Rouge hopes to introduce a major industry and economic engine to Louisiana. Proponents of smart growth will appreciate that Steve Oubre of River Ranch fame will assist in designing other components of the project, including shopping and residential units. From the article:

(Chuck) Bush, who worked in 2002 with Mark Smith, the former head of the state’s film and video office, on crafting the tax credits that have fueled a boom in production work, said RedStick has put in an application for the tax credits but has no news on that front.

He said the business model is to ultimately employ as many as 2,000 workers and help build a permanent film industry here with all the economic benefits that go with it.

Nevertheless, the operations would have to include industry talent from cities such as Los Angeles and New York, he said.

Bush said the studio is being designed by Gary Bastion and Associates, a renowned designer whose work includes a major studio under way in Dubai. The residential component is being designed by Steve Oubre, who did River Ranch, a traditional neighborhood development in Lafayette.

This isn’t just good news for Baton Rouge; it’s good for the entire region. Louisiana offers some of the best, most unique locales for filming movies, and with the development of a major motion picture studio, we should all benefit.

It’s also important to note that Alexandria is located directly in between Baton Rouge and Shreveport, another prime location for movie productions, which potentially means that Horatio Isadore’s wall of celebrity signatures at the House of Java may get a little more crowded. (Last year, Academy-Award winning actor Sean Penn stopped by the House of Java during the filming of the movie “All the Kings Men,” which included extensive footage from Central Louisiana).

Cenla Fiber Optics: “Light It Up” 7

By Daniel Smith:

New Orleans blogger Dambala inspired me a couple of weeks ago in a post at The American Zombie, titled even zombies dream. It recalls the aspirations of New Orleanians (and indeed, all Louisianans) as possibilities for rebuilding and revitalization were first being discussed after the storms. Now, people are still struggling for the most basic elements of recovery. Dambala’s highly-recommended post concludes with a vision of uniting the Gulf Coast and Northern and Southern Louisiana with bullet trains. Eventually the whole region would get involved, “but we would be the leaders…something we’ve never been. We could develop the mag-lev factories in Alexandria and/or Lake Charles and build an entirely new industry…”

I recall telling my father back then that New Orleans could become a national center for neuroscience. He replied, “What’s the point of doing that if we can’t even deliver mental health services to the poor?” He had me there. Should we allow ourselves to dream big? In Dambala’s words,

One thing about Louisiana which has always irked me is the phenomenon of what seems to be a cumulative self-esteem complex of it’s inhabitants. It’s like we’ve been told we’re at the bottom of the barrel so many times we have just come to accept it as inevitable. I think we have developed a hive mind inferiority complex and it’s so bad….it seems we have lost the ability to even dream. I think we cover this attitude up with sarcasm and dark humor…we laugh at our problems and make fun of our plight, ie. “Vote for the crook…it’s important.”

I don’t know about anyone else…but I’m pretty sick of this. I don’t think it’s funny anymore. Corruption, crime, poverty, and poor education just don’t make me laugh…no matter how you package it.

My father was right, but remedying the negative and unleashing the positive are two sides of the same coin. They must both be addressed by the kind of big thinking that creates neuroscience centers and mag-lev trains. Soon we’re going to have a new Governor, new faces in the State Legislature, and a new President to boot. The priorities of our region and state could change dramatically, and the quality of that change will depend on our ability to anticipate what’s best for the future.

Facing South reports that Google plans to build two large server farms in South Carolina, outside of Charleston and Columbia. This is the definition of what Facing South calls the “new economy of the old south,” which has been featured by both Emily Metzgar and Cenlamar. According to Facing South,

Google was said to be attracted to SC because of the availability of cheap electricity, abundant water (which they need for cooling towers for their server farms) and access to fiber optic networking connections.

In addition to port access, Cenla has had fiber optic cable for years. Owing to the fiber optic lines that run from Shreveport to Lafayette along I-49, Alexandria enjoys a strong backbone of fiber optic broadband for commercial use. Rapides General and City Hall use fiber optic broadband. Cenla’s fiber optic providers and capacity are discussed on the websites of The Cenla Chamber of Commerce and the Louisiana Department of Economic Development, which states (under Summary),

Furthermore, the downtown area of Alexandria has the capability of establishing fiber optics and all the elements necessary to have your business transmit voice, data, video, text, and graphics.

At some point, fiber optic broadband will become available to all American homes. The national telecommunications industry will eventually take advantage of the skyrocketing demand for cheap bandwidth, fueled by online games, and media downloads. Lafayette, on the other hand, has already recognized the potential of expanding their fiber optic network to the residential sector. They chose not to wait for private phone and cable companies to consolidate their monopoly on delivering internet, premium television, and telephone service. The people decided that the city’s coming fiber optic network should rest in public hands. Two summers ago, 68% of the citizens of Lafayette voted to allow the city to issue $125 million of 25-year bonds to finance a public fiber optic utility. The bonds will likely be paid off in less than twenty years.

Implementing the plan was a bit tricker. The City of Lafayette faced a series of lawsuits, including ones filed over the bond issue by the telecommunications companies themselves. At fiber speeds, wireless home phones and internet cable would provide cheap alternatives to a digital cable subscription. The city was eventually forced to spend a few million dollars defending the project. Two months ago, the Louisiana Supreme Court decided in favor of the City, and the residential installation of public fiber optic broadband began.

Even before the litigation was settled, Lafayette started to reap the benefits. In an editorial from last August, Governor Blanco highlighted the advantages, writing

NuComm International of Canada will open a call center that will employ 1,000 people, with hourly wages starting at $9.05 for unskilled workers.

A primary reason NuComm cited for selecting Lafayette is the community’s aggressive plans to provide fiber-optic connections to homes. That’s a huge point talking point for Cenla, which has miles of “dark” optical fiber buried along Interstate 49 waiting for private-sector demand and public-sector vision to “light it up.”

Light it up, indeed.

Instead of fiber optic broadband, many municipalities are going the route of public wireless, which is notable. On the other hand, wireless infrastructure is inferior to DSL and cable broadband, and would be functional for the public at decent speeds only with a residential fiber backbone already intact. I’m not necessarily advocating that Alexandria initiate a new utility in the mold of Lafayette, but I am saying that it’s no longer the 1990s. Wake up: We can be taken only as far as we dare to take ourselves.

By opening the market to real competition, Lafayette’s fiber to the home utility can improve quality and lower prices for digital services. Everyone in the city who wants more affordable residential broadband service will get it. This addresses the economic “digital divide,” and avoides the possibility that private industry would not provide services to certain low-income areas to defray costs. By keeping the ownership of media delivery and media production in separate hands, it and also promotes Net Neutrality. Poor schools have new grant opportunities. The project pays for itself.

For more information about local and national efforts for universal broadband, please visit this website and never be afraid to look for answers on your own.